As CEO of Logenix International (and the founder and builder of three extraordinary successful  international business operations to date), Ron Cruse has been profiled in Forbes Magazine, Financial Times, and in industry magazines including Logistics Today as well as on countless television, radio and web news programs--and he continues to be involved in world headline making events. His career journey, along with the realization that the down-in-the-trenches, practical training necessary to navigate the real world of international commerce was not to be found in any college curriculum, is the inspiration for his book—LIES, BRIBES, & PERIL: Lessons for the REAL Challenges of International Business. Cruse's goal in writing the book was to not only provide an insider's view to the real challenges of international business--via the lessons he learned along the way, but also to put an emphasis on the fact that an understanding of culture is now a must-have in order to find actual success in today’s growing global economny.